AfCFTA Digital Innovation Challenge
Realizing the AfCFTA for MSMEs through Digital Solutions
The African Continental Free Trade Area (AfCFTA) Secretariat is excited to launch the 2025 Digital Innovation Challenge in Trade, an initiative aimed to empower young African innovators to develop digital solutions that address cross-border trade barriers for MSMEs. We are looking for bold, scalable, and innovative digital solutions that can enhance intra-African trade and unlock opportunities under the AfCFTA.

Who Can Apply?
This challenge is open to:
✅ African innovators and entrepreneurs aged 18 – 35.
✅ Individuals, teams, startups, and enterprises with a digital solution that addresses cross-border trade challenges for MSMEs.
✅ Early-stage (for example Ideation and Prototype Phase) or growth-stage (Operational and Scaling Phase) solutions.

Focus Areas
Applicants should propose digital solutions that support MSMEs in one or more of the following areas:
🔹 Market Intelligence & E-Commerce Platforms – B2B/B2C platforms, trade data solutions, and market information providers.
🔹 E-Commerce & Logistics – Warehousing, last-mile delivery, and digital aggregation of goods/services.
🔹 Cross-Border Professional Services – Leveraging digital tools for the delivery of services across African borders.
🔹 Digital Financial Services – Fintech innovations in payments, investments, insurance, and trade finance.
🔹 Trade & Investment Facilitation – Digital tools to streamline trade procedures, formalities, and compliance.
🔹 Entrepreneurial Skills Development – Digital training, capacity-building, and mentorship platforms for MSMEs.

Selection Process and Criteria
All applications will be assessed based on the following:
✅ Uniqueness of the Innovation
✅ The potential for expansion or scaling of the solution into multiple African markets?
✅ Impact on addressing cross-border trade barriers for MSMEs.
✅ Promoting intra-African trade and economic integration.

Timelines & Stages
🚀 Applications Open: 26th March 2025
📅 Application Deadline: 18th April 2025
🎯 Selection of 50 Finalists – Shortlisted innovators will join a capacity-building program on developing a business plan and/or pitch for their innovation
🏆 Top 10 Finalists selected – Finalists will present their pitches at the AfCFTA Digital Trade Forum in May 2025.
🥇 Top five (5) Winners Announced and to pitch at BIASHARA AFRIKA 2025
Winning innovators will receive recognition, funding, mentorship, and access to finance opportunities.

Why Participate?
🌍 Showcase your innovative solution at high-profile AfCFTA forum event
💡 Gain mentorship and Capacity from industry leaders, investors, and more
📈 Unlock funding and partnerships to scale your innovation and business proposal across Africa
🔗 Networking with key stakeholders in the digital trade ecosystem.

How to Apply
Submit your proposal by downloading the Application form and submit by 18th April 2025.
Click here